This client is a family-owned small business that specializes in making top-of-the-line commercial cold press juicers for the food manufacturing sector. They have a small marketing team and rely on inbound marketing to get their machines in front of the right customers. Their original copywriter had no previous experience writing copy that converts. This means their work did not reflect the usefulness of the machines or the value they bring to potential customers, which is at the cornerstone of high-converting website copy.
Goal
My goal was to re-write their website copy & increase organic traffic the website. This would directly impact the quality of leads, and the amount of leads gathered for my client.
What I did
- Defined target audience: their challenges, painpoints, and what they value
- Re-designed homepage for lead conversion
- Keyword research
- Search Engine Optimization (technical & on-page SEO)
- Copywriting
- SEO implementation and project management
Results
Our work together has helped this small business share relevant information about their juicers and services right when a potential customer lands, making their leads better qualified and fit for their products.
We also prioritized engaging ways to help people find the solutions they need. Right under the fold, we shared a Matchmaker Quiz, which helps leads narrow down the ideal juicer for their needs. With our strategic positioning, quiz entries have doubled, and qualified leads are entering their sales funnel.